Archive for brands

Respectful use of consumer data in B2B

5 November, 2019

quick take: Respectful use of consumer data in B2B

As a consumer, I sometimes get a creepy feeling when I see an ad that just fits me too good. Even though the ad is relevant to me and I appreciate it, I still get that feeling of big-brother watching me.

Online shoppers expect e-tailer to re-connect more dynamically and personally

1 November, 2019

quick take: Online shoppers expect e-tailer to re-connect more dynamically and personally

Online consumers expect e-retailers to re-connect more dynamically and personally.