Archive for ecommerce

OEM-retargeting provides significantly increase conversion rates at local e-tailers.

7 November, 2019

quick take: Our receipt for optimal OEM-retargeting results

Our experience and metrics from a number of OEM-retargeting campaigns have given us a few key take-aways.

Respectful use of consumer data in B2B

5 November, 2019

quick take: Respectful use of consumer data in B2B

As a consumer, I sometimes get a creepy feeling when I see an ad that just fits me too good. Even though the ad is relevant to me and I appreciate it, I still get that feeling of big-brother watching me.

Online shoppers expect e-tailer to re-connect more dynamically and personally

1 November, 2019

quick take: Online shoppers expect e-tailer to re-connect more dynamically and personally

Online consumers expect e-retailers to re-connect more dynamically and personally.

How OEM-retargeting align with existing e-tail strategy and business

27 October, 2019

quick take: How OEM-retargeting align with existing e-tail strategy and business

E-tailers always try to maximize revenue from their existing brands and available products at every given moment.

which types of digital Ads do users consider annoying

15 August, 2019

quick take: Which types of digital Ads do users consider annoying?

Users know they need ads to enjoy free media but want advertisers to be respectful.

DisruptionInRetailFromPhysicalToDigital

6 June, 2019

quick take: Disruption in retail as sales moves from physical to digital, from desktop to mobile

Retail has changed from physical to digital and from desktop to mobile. A marketing campaign in the retail environment used to be about banners outdoors, exposure in store and as a customer walks in the store a sales person explain the features and benefits of a product and close a sale.