Archive for marketing

OEM-retargeting provides significantly increase conversion rates at local e-tailers.

7 November, 2019

quick take: Our receipt for optimal OEM-retargeting results

Our experience and metrics from a number of OEM-retargeting campaigns have given us a few key take-aways.

Respectful use of consumer data in B2B

5 November, 2019

quick take: Respectful use of consumer data in B2B

As a consumer, I sometimes get a creepy feeling when I see an ad that just fits me too good. Even though the ad is relevant to me and I appreciate it, I still get that feeling of big-brother watching me.

Online shoppers expect e-tailer to re-connect more dynamically and personally

1 November, 2019

quick take: Online shoppers expect e-tailer to re-connect more dynamically and personally

Online consumers expect e-retailers to re-connect more dynamically and personally.

What requirements are driving Digital Marketers to implement data-driven marketing

12 October, 2019

quick take: What requirements are driving Digital Marketers to implement data-driven marketing?

Do you truly believe in data-driven marketing?

which types of digital Ads do users consider annoying

15 August, 2019

quick take: Which types of digital Ads do users consider annoying?

Users know they need ads to enjoy free media but want advertisers to be respectful.

DisruptionInRetailFromPhysicalToDigital

6 June, 2019

quick take: Disruption in retail as sales moves from physical to digital, from desktop to mobile

Retail has changed from physical to digital and from desktop to mobile. A marketing campaign in the retail environment used to be about banners outdoors, exposure in store and as a customer walks in the store a sales person explain the features and benefits of a product and close a sale.