Archive for OEMretargeting

DisruptionInRetailFromPhysicalToDigital

6 June, 2019

quick take: Disruption in retail as sales moves from physical to digital, from desktop to mobile

Retail has changed from physical to digital and from desktop to mobile. A marketing campaign in the retail environment used to be about banners outdoors, exposure in store and as a customer walks in the store a sales person explain the features and benefits of a product and close a sale.