Archive for retail

Respectful use of consumer data in B2B

5 November, 2019

quick take: Respectful use of consumer data in B2B

As a consumer, I sometimes get a creepy feeling when I see an ad that just fits me too good. Even though the ad is relevant to me and I appreciate it, I still get that feeling of big-brother watching me.

How OEM-retargeting align with existing e-tail strategy and business

27 October, 2019

quick take: How OEM-retargeting align with existing e-tail strategy and business

E-tailers always try to maximize revenue from their existing brands and available products at every given moment.

What requirements are driving Digital Marketers to implement data-driven marketing

12 October, 2019

quick take: What requirements are driving Digital Marketers to implement data-driven marketing?

Do you truly believe in data-driven marketing?