Archive for sales

OEM-retargeting provides significantly increase conversion rates at local e-tailers.

7 November, 2019

quick take: Our receipt for optimal OEM-retargeting results

Our experience and metrics from a number of OEM-retargeting campaigns have given us a few key take-aways.

What requirements are driving Digital Marketers to implement data-driven marketing

12 October, 2019

quick take: What requirements are driving Digital Marketers to implement data-driven marketing?

Do you truly believe in data-driven marketing?

DisruptionInRetailFromPhysicalToDigital

6 June, 2019

quick take: Disruption in retail as sales moves from physical to digital, from desktop to mobile

Retail has changed from physical to digital and from desktop to mobile. A marketing campaign in the retail environment used to be about banners outdoors, exposure in store and as a customer walks in the store a sales person explain the features and benefits of a product and close a sale.